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Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p vlute 25/03/2024 43 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p vlute 25/03/2024 46 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Strategic Management (2nd edition): Part 2
Ebook Strategic Management (2nd edition): Part 2 presents the following content: The firm: resources, capabilities and competitive advantage; Strategies for cost advantage and differentiation advantage; Competing in global markets. Please refer to the documentation for more details.
114 p vlute 25/02/2024 52 0
Từ khóa: Ebook Strategic Management, Strategic Management, Competing in global markets, Managing strategic change, Strategies for cost advantage
Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p vlute 26/01/2024 27 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p vlute 26/01/2024 27 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p vlute 23/12/2023 18 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in...
1239 p vlute 23/12/2023 13 0
Từ khóa: Services marketing, Services marketing (Eighth edition), Jochen Wirtz, Christopher Lovelock, The service economy, Understanding service consumers, Service pricing, Revenue management, Service marketing communications
Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
224 p vlute 23/12/2023 9 0
Từ khóa: Profitable marketing communications, Marketing management, Capital investments evaluation, Rate of return, Studying the market, Marketing ROI stars, Communication investment portfolio
Ebook Building routes to customers: Proven strategies for profitable growth
Ebook "Building routes to customers: Proven strategies for profitable growth" explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
212 p vlute 22/11/2023 36 1
Từ khóa: Building routes to customers, Proven strategies for profitable growth, Routes-to-market methodology, RTM life cycle phase, Single market segment, Acquire direct competitors, Channel management budget
Ebook Business process blueprinting: A method for customer-oriented business process modeling
Ebook "Business process blueprinting: A method for customer-oriented business process modeling" addresses a problem of academic and practical relevance and includes, with the Business Process Blueprinting, a first solution. Most important, Michael Hewing links with his approach two disciplines that usually operate independently from each other. The Business Process Blueprinting bridges the existing gap between the two fields and incorporates...
239 p vlute 22/11/2023 34 1
Từ khóa: Business process blueprinting, Business process management, Customer orientation, Design science research, Service-dominant logic, Services marketing, Service blueprinting in marketing
Ebook Advanced diploma in business management: Strategic marketing management – Part 1
Ebook Advanced diploma in business management: Strategic marketing management – Part 1 presents the following content: Planning and strategy; the marketing function, objectives and strategy; marketing and strategic choice; analysing the marketing environment; marketing information; auditing the marketing mix; consumer markets and consumer behaviour; marketing planning.
230 p vlute 26/12/2022 64 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Marketing function, Strategic choice, Marketing environment
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.
234 p vlute 26/12/2022 62 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing