Ebook Building routes to customers: Proven strategies for profitable growth

Ebook "Building routes to customers: Proven strategies for profitable growth" explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

Từ khóa: Building routes to customers, Proven strategies for profitable growth, Routes-to-market methodology, RTM life cycle phase, Single market segment, Acquire direct competitors, Channel management budget