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Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p vlute 26/01/2024 21 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Ebook Business process blueprinting: A method for customer-oriented business process modeling
Ebook "Business process blueprinting: A method for customer-oriented business process modeling" addresses a problem of academic and practical relevance and includes, with the Business Process Blueprinting, a first solution. Most important, Michael Hewing links with his approach two disciplines that usually operate independently from each other. The Business Process Blueprinting bridges the existing gap between the two fields and incorporates...
239 p vlute 22/11/2023 31 1
Từ khóa: Business process blueprinting, Business process management, Customer orientation, Design science research, Service-dominant logic, Services marketing, Service blueprinting in marketing
Ebook HR Strategy for the high performing business: Inspiring success through effective human resource management – Part 1 includes contents: Chapter 1 High-performance business strategy; Chapter 2 How to use the ‘New Business HR Agenda’ checklist; Chapter 3 The new business HR agenda; Chapter 4 The new business HR agenda and the HR function; Chapter 5 The 56 checklist questions.
89 p vlute 20/07/2023 42 0
Từ khóa: HR Strategy, Business HR, High performing business, Human resource management, High-performance business strategy, Business HR agenda
Ebook HR Strategy for the high performing business: Inspiring success through effective human resource management – Part 2 includes contents: Chapter 6 Section 1: Energizing leadership to mobilize people; Chapter 7 Section 2: Build the team; Chapter 8 Section 3: Shared vision and values; Chapter 9 Section 4: Strategic framework; Chapter 10 Section 5: Aligned and lean organization; Chapter 11 Section 6: High-performing empowered teams;...
136 p vlute 20/07/2023 45 0
Từ khóa: HR Strategy, Business HR, High performing business, Human resource management, Energizing leadership, Build the team, Strategic framework
Ebook Certificate in Business Management: Introduction to Business – Part 1
Ebook Certificate in Business Management: Introduction to Business – Part 1 include of the following content: Chapter 1 nature and purpose of business activities; chapter 2 structures of business; chapter 3 structures of organisations; chapter 4 organisations in their environment; chapter 5 growth and scale of business organisations.
90 p vlute 26/12/2022 85 1
Từ khóa: Certificate in Business Management, Introduction to Business, Ebook Certificate in Business Management, Business activities, Structures of business, Structures of organisations
Ebook Certificate in Business Management: Introduction to business – Part 2
Ebook Certificate in Business Management: Introduction to business – Part 2 include of the following content: Chapter 6 the production function, chapter 7 the marketing function, chapter 9 the human resources function.
120 p vlute 26/12/2022 77 1
Từ khóa: Certificate in Business Management, Introduction to Business, Ebook Certificate in Business Management, Production function, Marketing function, Human resources function
Ebook Advanced diploma in business management: Strategic marketing management – Part 1
Ebook Advanced diploma in business management: Strategic marketing management – Part 1 presents the following content: Planning and strategy; the marketing function, objectives and strategy; marketing and strategic choice; analysing the marketing environment; marketing information; auditing the marketing mix; consumer markets and consumer behaviour; marketing planning.
230 p vlute 26/12/2022 61 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Marketing function, Strategic choice, Marketing environment
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.
234 p vlute 26/12/2022 60 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing