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Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p vlute 25/03/2024 15 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p vlute 25/03/2024 17 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Strategic Management (2nd edition): Part 1
Ebook Strategic Management (2nd edition): Part 1 presents the following content: Strategic management and its context; Corporate strategy. Please refer to the documentation for more details.
171 p vlute 25/02/2024 20 0
Từ khóa: Ebook Strategic Management, Strategic Management, Functional strategies, Strategic options, The role of the parent company
Ebook Strategic Management (2nd edition): Part 2
Ebook Strategic Management (2nd edition): Part 2 presents the following content: The firm: resources, capabilities and competitive advantage; Strategies for cost advantage and differentiation advantage; Competing in global markets. Please refer to the documentation for more details.
114 p vlute 25/02/2024 23 0
Từ khóa: Ebook Strategic Management, Strategic Management, Competing in global markets, Managing strategic change, Strategies for cost advantage
Ebook Retailing (6th edition) - Patrick M. Dunne, Robert F. Lusch
Ebook "Retailing (6th edition)" provides the student with an understanding of the inter-relationships of the various activities that retailers face daily. To do this, we have attempted to show how retailers must use both creativity and analytical skills in order to solve problems and pursue the opportunities of today’s fast-paced environment.
577 p vlute 23/12/2023 12 0
Từ khóa: Ebook Retailing, Retailing (6th edition), Perspectives on retailing, Retail strategic planning, Operations management, Retail customers, The retailing environment, Retail location analysis
Ebook HR Strategy for the high performing business: Inspiring success through effective human resource management – Part 2 includes contents: Chapter 6 Section 1: Energizing leadership to mobilize people; Chapter 7 Section 2: Build the team; Chapter 8 Section 3: Shared vision and values; Chapter 9 Section 4: Strategic framework; Chapter 10 Section 5: Aligned and lean organization; Chapter 11 Section 6: High-performing empowered teams;...
136 p vlute 20/07/2023 44 0
Từ khóa: HR Strategy, Business HR, High performing business, Human resource management, Energizing leadership, Build the team, Strategic framework
Ebook Global logistics: New directions in supply chain management (Fifth edition) - Part 1
Part 1 of ebook "Global logistics: New directions in supply chain management (Fifth edition)" presents the following content: trends in the supply chain; new directions in logistics; formulating logistics strategy; agile supply chain operating environments – avoiding implementation pitfalls; time compression in the supply chain; strategic supply chain management - the power of incentives;...
250 p vlute 20/07/2023 61 0
Từ khóa: Ebook Global logistics, Global logistics, New directions in supply chain management, The supply chain, Formulating logistics strategy, Agile supply chain operating environments, Strategic supply chain management
Ebook Strategic management: from theory to implementation (4th ed) - Part 1
Ebook Strategic management: from theory to implementation (4th ed) - Part 1 include of the following content: Chapter 1 introduction to human resource management; chapter 2 equal opportunity and the law; chapter 3 human resource management strategy and analysis; chapter 4 job analysis and the talent management process; chapter 5 personnel planning and recruiting; chapter 6 employee testing and selection; chapter 7 interviewing candidates;...
185 p vlute 26/12/2022 94 0
Từ khóa: Ebook Strategic management, Strategic management, Human resource management strategy, Personnel planning, Employee testing, Developing employees
Ebook Strategic management: from theory to implementation (4th ed) - Part 2
Ebook Strategic management: from theory to implementation (4th ed) - Part 2 include of the following content: Chapter 11 establishing strategic pay plans; chapter 12 pay for performance and financial incentives; chapter 13 benefits and services; chapter 14 ethics and employee rights and discipline; chapter 15 labor relations and collective bargaining; chapter 16 employee safety and health; chapter 17 managing global human resources; chapter 18...
544 p vlute 26/12/2022 120 0
Từ khóa: Ebook Strategic management, Strategic management, Establishing strategic pay plans, Pay for performance, Employee safety, Managing global human resources
Ebook Advanced diploma in business management: Strategic marketing management – Part 1
Ebook Advanced diploma in business management: Strategic marketing management – Part 1 presents the following content: Planning and strategy; the marketing function, objectives and strategy; marketing and strategic choice; analysing the marketing environment; marketing information; auditing the marketing mix; consumer markets and consumer behaviour; marketing planning.
230 p vlute 26/12/2022 61 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Marketing function, Strategic choice, Marketing environment
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.
234 p vlute 26/12/2022 60 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing
Bài giảng Quản trị chiến lược (Strategic management): Chương 11 - MBA. Vũ Văn Hải
Chương 11 - Kiểm tra đánh giá chiến lược. Mục tiêu cơ bản của chương 11 nhằm giúp người học hiểu được cách thức kiểm tra đánh giá chiến lược có hiệu quả hay không? Tìm ra nguyên nhân? Đưa ra các biện pháp điều chỉnh. Mời các bạn cùng tham khảo để nắm chi tiết nội dung của bài giảng.
24 p vlute 24/05/2021 120 0
Từ khóa: Bài giảng Quản trị chiến lược, Quản trị chiến lược, Strategic management, Kiểm tra chiến lược, Đánh giá chiến lược, Điều chỉnh chiến lược