Ebook Advanced diploma in business management: Strategic marketing management – Part 2

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.

Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing