Ebook Advanced diploma in business management: Strategic marketing management – Part 1

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 presents the following content: Planning and strategy; the marketing function, objectives and strategy; marketing and strategic choice; analysing the marketing environment; marketing information; auditing the marketing mix; consumer markets and consumer behaviour; marketing planning.

Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Marketing function, Strategic choice, Marketing environment