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Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in...
1239 p vlute 23/12/2023 13 0
Từ khóa: Services marketing, Services marketing (Eighth edition), Jochen Wirtz, Christopher Lovelock, The service economy, Understanding service consumers, Service pricing, Revenue management, Service marketing communications
Ebook Business process blueprinting: A method for customer-oriented business process modeling
Ebook "Business process blueprinting: A method for customer-oriented business process modeling" addresses a problem of academic and practical relevance and includes, with the Business Process Blueprinting, a first solution. Most important, Michael Hewing links with his approach two disciplines that usually operate independently from each other. The Business Process Blueprinting bridges the existing gap between the two fields and incorporates...
239 p vlute 22/11/2023 32 1
Từ khóa: Business process blueprinting, Business process management, Customer orientation, Design science research, Service-dominant logic, Services marketing, Service blueprinting in marketing
Ebook Marketing your consulting services - Elaine Biech
Ebook "Marketing your consulting services" is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech - one of the foremost experts in the field of consulting-this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting.
317 p vlute 22/11/2023 27 1
Từ khóa: Marketing your consulting services, Consultants marketing, SWOT your company, Internal assessment, External assessment, Tools of the trade, Marketing plan preliminaries