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Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 1
Part 1 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: defining tourism destinations in crisis; managing the recovery and restoration of destinations in crisis; terrorism and political violence; promotion of tourism during an ongoing crisis;...
167 p vlute 25/03/2024 15 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Restoring confidence in tourism, Post-crisis tourism recovery, Global tourism crises
Ebook Restoring tourism destinations in crisis: A strategic marketing approach - Part 2
Continued part 1, part 2 of ebook "Restoring tourism destinations in crisis: A strategic marketing approach" provides readers with contents including: natural disaster; rebuilding the tourist industry; restoring confidence through information dissemination; pre-emptive response to potential tourism crisis; post-war recovery and tourism development;...
138 p vlute 25/03/2024 18 0
Từ khóa: Restoring tourism destinations in crisis, Strategic marketing approach, Crisis management, Natural disaster, Rebuilding the tourist industry, Potential tourism crisis, Tourism development
Ebook Strategic Management (2nd edition): Part 2
Ebook Strategic Management (2nd edition): Part 2 presents the following content: The firm: resources, capabilities and competitive advantage; Strategies for cost advantage and differentiation advantage; Competing in global markets. Please refer to the documentation for more details.
114 p vlute 25/02/2024 23 0
Từ khóa: Ebook Strategic Management, Strategic Management, Competing in global markets, Managing strategic change, Strategies for cost advantage
Ebook Advanced diploma in business management: Strategic marketing management – Part 1
Ebook Advanced diploma in business management: Strategic marketing management – Part 1 presents the following content: Planning and strategy; the marketing function, objectives and strategy; marketing and strategic choice; analysing the marketing environment; marketing information; auditing the marketing mix; consumer markets and consumer behaviour; marketing planning.
230 p vlute 26/12/2022 61 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Marketing function, Strategic choice, Marketing environment
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.
234 p vlute 26/12/2022 60 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing