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Ebook Building routes to customers: Proven strategies for profitable growth
Ebook "Building routes to customers: Proven strategies for profitable growth" explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
212 p vlute 22/11/2023 32 1
Từ khóa: Building routes to customers, Proven strategies for profitable growth, Routes-to-market methodology, RTM life cycle phase, Single market segment, Acquire direct competitors, Channel management budget