Ebook Business process blueprinting: A method for customer-oriented business process modeling

Ebook "Business process blueprinting: A method for customer-oriented business process modeling" addresses a problem of academic and practical relevance and includes, with the Business Process Blueprinting, a first solution. Most important, Michael Hewing links with his approach two disciplines that usually operate independently from each other. The Business Process Blueprinting bridges the existing gap between the two fields and incorporates the respective other point of view into their familiar perspective.

Từ khóa: Business process blueprinting, Business process management, Customer orientation, Design science research, Service-dominant logic, Services marketing, Service blueprinting in marketing