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Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p vlute 23/12/2023 17 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan
Ebook "Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan" tries to examine the economics of habits via theoretical models and empirical testing of the models using micro and macro datasets, as they pertain to addressing various economics issues, including habit forming or addictive behaviors such as smoking and various forms of gambling.
201 p vlute 22/11/2023 36 1
Từ khóa: Consumer casualties, The economics of habit, Consumer behavior, Branding marketing, Business ethics, Theoretical framework, Empirical strategy, The monopolistic firm
Ebook Wonder woman: Marketing secrets for the trillion-dollar customer
Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
256 p vlute 22/11/2023 28 1
Từ khóa: Wonder woman, Marketing secrets, The trillion-dollar customer, Brand experience, The female brain, Gender-based marketing strategy, Women’s primary characteristics, Researching women’s needs
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
Ebook Advanced diploma in business management: Strategic marketing management – Part 2 presents the following content: Marketing implementation and control; product management and development; branding and brand management; the promotional mix; direct marketing; distribution channel management; pricing policies and price setting.
234 p vlute 26/12/2022 60 0
Từ khóa: Advanced diploma in business management, Business management, Strategic marketing management, Product management, Brand management, Direct marketing