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Ebook Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan
Ebook "Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan" tries to examine the economics of habits via theoretical models and empirical testing of the models using micro and macro datasets, as they pertain to addressing various economics issues, including habit forming or addictive behaviors such as smoking and various forms of gambling.
201 p vlute 22/11/2023 36 1
Từ khóa: Consumer casualties, The economics of habit, Consumer behavior, Branding marketing, Business ethics, Theoretical framework, Empirical strategy, The monopolistic firm
Ebook Understanding consumer choice - Gordon R. Foxall
Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.
279 p vlute 22/11/2023 29 1
Từ khóa: Understanding consumer choice, Consumer behavior, Consumers’ preferences, Consumers attitudes, Marketing psychological aspects, Prior behavior, The situated consumer
Ebook Accounting for tastes - Gary S. Becker
Ebook "Accounting for tastes" provides readers with contents including: personal capital; preferences and values; de gustibus non est disputandum; a theory of rational addiction; rational addiction and the effect of price on consumption; an empirical analysis of cigarette addiction; the economic way of looking at life; a note on restaurant pricing and other examples of social influences on price;...
279 p vlute 22/11/2023 21 0
Từ khóa: Accounting for tastes, Consumers' preferences, Consumer behavior, Personal capital, Theory of rational addiction, Theory of social interactions, The capital stock