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Ebook Understanding consumer choice - Gordon R. Foxall
Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.
279 p vlute 22/11/2023 32 1
Từ khóa: Understanding consumer choice, Consumer behavior, Consumers’ preferences, Consumers attitudes, Marketing psychological aspects, Prior behavior, The situated consumer
Ebook Accounting for tastes - Gary S. Becker
Ebook "Accounting for tastes" provides readers with contents including: personal capital; preferences and values; de gustibus non est disputandum; a theory of rational addiction; rational addiction and the effect of price on consumption; an empirical analysis of cigarette addiction; the economic way of looking at life; a note on restaurant pricing and other examples of social influences on price;...
279 p vlute 22/11/2023 23 0
Từ khóa: Accounting for tastes, Consumers' preferences, Consumer behavior, Personal capital, Theory of rational addiction, Theory of social interactions, The capital stock