Ebook Understanding consumer choice - Gordon R. Foxall

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

Từ khóa: Understanding consumer choice, Consumer behavior, Consumers’ preferences, Consumers attitudes, Marketing psychological aspects, Prior behavior, The situated consumer