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Ebook Understanding consumer choice - Gordon R. Foxall
Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.
279 p vlute 22/11/2023 29 1
Từ khóa: Understanding consumer choice, Consumer behavior, Consumers’ preferences, Consumers attitudes, Marketing psychological aspects, Prior behavior, The situated consumer