Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...

 834 p vlute 23/12/2023 16 0 Download

Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

 323 p vlute 23/12/2023 16 0 Download

Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in...

 1239 p vlute 23/12/2023 12 0 Download

Ebook "After-sales service of engineering industrial assets: A reference framework for warranty management" explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for...

 328 p vlute 23/12/2023 16 0 Download

Ebook "The 7-step success system to building a $1,000,000 network marketing dynasty: How to achieve financial independence through network marketing" offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system from an author who built his own million-dollar network marketing business gives everyone in the network marketing industry the tools and tactics they...

 255 p vlute 23/12/2023 15 0 Download

Ebook "Retailing (6th edition)" provides the student with an understanding of the inter-relationships of the various activities that retailers face daily. To do this, we have attempted to show how retailers must use both creativity and analytical skills in order to solve problems and pursue the opportunities of today’s fast-paced environment.

 577 p vlute 23/12/2023 12 0 Download

Ebook "Breaking through: Implementing disruptive customer centricity" guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings.

 293 p vlute 23/12/2023 12 0 Download

Ebook "Opportunities in retailing careers" covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.

 209 p vlute 23/12/2023 14 0 Download

Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.

 224 p vlute 23/12/2023 8 0 Download

Ebook "Retailing management (Eighth edition)" emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry.

 712 p vlute 23/12/2023 7 0 Download

Ebook "Disclosure behavior of European firms around the adoption of IFRS" presents an empirical investigation of corporate risk management disclosures of nearly 400 firms from 20 European countries. The results show that countries’ institutional settings and cultural values are predominant factors why firms disclose information on their risk management practices.

 175 p vlute 22/11/2023 19 0 Download

Ebook "Excel university: Microsoft Excel training for CPAs and accounting professionals (Volume 1)" offers a comprehensive collection of the features, functions, and techniques that are of direct benefit to accountants working in industry, public practice, consulting, or not-for-profit. In Volume 1, the author presents material and information that will prove useful to every accountant, regardless of the type of work they do.

 185 p vlute 22/11/2023 20 0 Download