Ebook Retailing management (Eighth edition) - Michael Levy, BartonA.Weitz

Ebook "Retailing management (Eighth edition)" emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry.

Từ khóa: Retailing management, Retail trade management, Socially responsible retailers, Opportunities in retailing, General merchandise retailers, Automated retailing, Corporate retail chains