Ebook Retailing (6th edition) - Patrick M. Dunne, Robert F. Lusch

Ebook "Retailing (6th edition)" provides the student with an understanding of the inter-relationships of the various activities that retailers face daily. To do this, we have attempted to show how retailers must use both creativity and analytical skills in order to solve problems and pursue the opportunities of today’s fast-paced environment.

Từ khóa: Ebook Retailing, Retailing (6th edition), Perspectives on retailing, Retail strategic planning, Operations management, Retail customers, The retailing environment, Retail location analysis