Ebook Breaking through: Implementing disruptive customer centricity (2nd edition)

Ebook "Breaking through: Implementing disruptive customer centricity" guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings.

Từ khóa: Breaking through, Implementing disruptive customer centricity, Create strategic discomfort, Mining customer value, The total value equation, Involving customers, Getting rapid multiplication