- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p vlute 23/12/2023 17 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Essentials of project and systems engineering management (3rd edition): Part 2
Part 2 book "Essentials of project and systems engineering management" includes content: Requirements analysis and allocation; systems architecting - principles; software engineering; selected quantitative relationships; systems software engineering and project management trends; selected new perspectives; integrative management.
254 p vlute 25/09/2023 17 0
Từ khóa: Systems engineering management, integrative management, Systems architecting, Requirements analysis, Selected new perspectives, Project management trends
Ebook Principles of Supply Chain Management (Second edition): Part 2
Principles of Supply Chain Management (Second edition): Part 2 has contents: Need for Integration; Financial and Information Technology Perspectives; The Future.
300 p vlute 26/01/2022 112 1
Từ khóa: Principles of Supply Chain Management, Supply Chain Management, Performance measurement along, Supply chain process integration, Global location decisions, Service response logistics