Ebook Marketing, planning and strategy (6th edition): Part 2

Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana; Chapter 26 – Farggi; Chapter 27 - Lever Brothers' Introduction of Snuggle Fabric Softener;…