Ebook Marketing, planning and strategy (6th edition): Part 1

Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals, chapter 9 - strategy selection, chapter 10 - portfolio analysis, chapter 11 - organizational structure, chapter 12 - strategic tools, chapter 13 - market strategies, chapter 14 - product strategies, chapter 15 - pricing strategies, chapter 16 - distribution strategies.

Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis