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Ebook Strategic Management (2nd edition): Part 2
Ebook Strategic Management (2nd edition): Part 2 presents the following content: The firm: resources, capabilities and competitive advantage; Strategies for cost advantage and differentiation advantage; Competing in global markets. Please refer to the documentation for more details.
114 p vlute 25/02/2024 23 0
Từ khóa: Ebook Strategic Management, Strategic Management, Competing in global markets, Managing strategic change, Strategies for cost advantage
Ebook Building routes to customers: Proven strategies for profitable growth
Ebook "Building routes to customers: Proven strategies for profitable growth" explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
212 p vlute 22/11/2023 30 1
Từ khóa: Building routes to customers, Proven strategies for profitable growth, Routes-to-market methodology, RTM life cycle phase, Single market segment, Acquire direct competitors, Channel management budget
Ebook Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan
Ebook "Consumer casualties: Exploring the economics of habit, information, and uncertainty in Japan" tries to examine the economics of habits via theoretical models and empirical testing of the models using micro and macro datasets, as they pertain to addressing various economics issues, including habit forming or addictive behaviors such as smoking and various forms of gambling.
201 p vlute 22/11/2023 35 1
Từ khóa: Consumer casualties, The economics of habit, Consumer behavior, Branding marketing, Business ethics, Theoretical framework, Empirical strategy, The monopolistic firm
Ebook Wonder woman: Marketing secrets for the trillion-dollar customer
Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
256 p vlute 22/11/2023 28 1
Từ khóa: Wonder woman, Marketing secrets, The trillion-dollar customer, Brand experience, The female brain, Gender-based marketing strategy, Women’s primary characteristics, Researching women’s needs
Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p vlute 20/07/2023 48 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p vlute 20/07/2023 48 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Bài giảng English for marketing
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p vlute 19/07/2020 197 2
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy